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The chain coffee chain has a strange trick and the theme store plays the special card.

The chain coffee chain has a strange trick and the theme store plays the special card.

Optimistic about the future of coffee and tea, Xu Guangyu, general manager of unified Starbucks, said that next year, Taiwan Starbucks will expand its skills, enrich its products, introduce plastic capsule coffee machines, hanging ear coffee bags, etc., in addition to theme stores and nostalgic shops, add a specially designed topic store. In addition, Starbucks will be the first to launch Starbucks online stores in Asia since October. Next year, it will expand its scale and integrate physical channels.

2014-04-27
Cafes in Korea expand rapidly

Cafes in Korea expand rapidly

In November last year, a coffee shop called Coffee with you began to seize all the major business districts in Wuhan, and in less than two months, the number of chain stores increased to eight. Unlike Starbucks and COSTA's direct chain expansion to seize the Chinese market, the South Korean coffee chain operates mainly by joining.

2014-05-27
Extend the coffee industry chain Lishen Cafe Haikou Haidian Island Store opens

Extend the coffee industry chain Lishen Cafe Haikou Haidian Island Store opens

On April 15, Lishen Cafe Haidian Island opened ceremoniously, attracting a large number of local coffee lovers to experience. Its elegant environment, special coffee drinks and delicious Chinese and Western food were well received by many guests. As the leading brand of coffee in Hainan, Lishen Coffee has created and has been committed to the deep processing industry of coffee. A series of instant coffee products are marketed all over the country and have created strength.

2014-04-27
How do self-operated coffee shops compete with chain coffee shops

How do self-operated coffee shops compete with chain coffee shops

When you want to open a coffee shop and start your own business, the first choice you usually face is: is it better to join a chain? It's better to fight alone. Chain franchise system can provide many benefits, including strong brands, can save marketing budget; headquarters transfer a complete set of store opening technology, do not have to explore from scratch; joint purchase, can reduce the cost of raw materials, and so on. (1) to reduce the rent

2015-04-10
Have you lost the game of selling yourself or going out of business? It is all caused by excessive expansion and loose joining.

Have you lost the game of selling yourself or going out of business? It is all caused by excessive expansion and loose joining.

Like a sparkling fireworks, Korean coffee poured into China with the trend of Korean stars, suddenly brilliant, then dim. In June this year, coffee accompany you was exposed because the capital chain broke or will sell Kopi Luwak. After coffee accompany you (caffebene), another Korean coffee company has encountered a situation. Its prosperity is booming and its death is sudden. Korean coffee has turned from a hot market to a sharp decline.

2016-01-06
Number of costa Cafe in South China costa Cafe chain Cafe

Number of costa Cafe in South China costa Cafe chain Cafe

Guangzhou Wanling Huidian, South China (15 stores), Wanlinghui L1pi 23, Tianhe Road, Guangzhou 510000 Guangzhou Guangyue Tiandi Shop, 510000 Guangzhou Guangyue Tiandi Shop, 48 Qingfeng Street, Zhujiang New City, Guangzhou 510000 Tianhe City Shopping Mall, level 2, K270, K270A, Tianhe City Shopping Mall, Tianhe Road, Guangzhou, 510000 Tianhe City, Tianhe District, Guangzhou.

2016-04-27
Coffee with you, the largest coffee chain in Korea.

Coffee with you, the largest coffee chain in Korea.

South Korea's largest coffee chain, which has more than 900 stores in South Korea since its establishment in 2008, is headquartered in Qingtandong, Gangnam District, Seoul. In addition to coffee, it also manages a variety of high-end tea, lattes, fruit juices, waffles, bread and other goods. at present, there are more than 1200 chain stores in the world, distributed in South Korea, the United States, the Philippines, Cambodia and other countries. March 2012 caffeben

2015-08-05
Global Cafe Chronicle

Global Cafe Chronicle

Some of the most important coffee shops in coffee history, some of which have survived for more than two hundred years, are still open today.

2014-07-18

"Wal-Mart + KFC": a new retail model of China's shoe industry

Once upon a time, the channel is king, the decisive terminal is the shoe industry marketing personage familiar warning world constant words, and once popular join agent, chain monopoly and other invincible marketing means, but today in the price war, promotion war, advertising war enterprises are tired to deal with. Channel change, whether or not to change, how will it change? In the face of global competition, should the thinking of footwear retail mode also be internationalized?

2015-08-13
What are the costa of Beijing costa coffee chain

What are the costa of Beijing costa coffee chain

Beijing (76 shops) [3] Beijing Sanlitun Store, Beijing Ginza Shop, 1st floor, 3.3 Building, Sanlitun East Road, Chaoyang District, Beijing, 2nd floor, Oriental Ginza Shopping Mall, 48 Dongzhimenwai Street, Chaoyang District, Beijing. Beijing Huamao Center Store, 2nd floor, Chaoyang Dayue City, 101 Chaoyang North Road, Beijing, Office Building 3, Huamao Center, 77 Jianguo Road, Chaoyang District, Beijing

2016-04-27
The development trend of Starbucks quietly shutting down its coffee shop chain

The development trend of Starbucks quietly shutting down its coffee shop chain

Small coffee is unexpectedly in the limelight, compared with the public catering, the coffee shop is undoubtedly a narrow category. However, when Starbucks opened its first store in Jinan in 2010, it was once interpreted by some people as a symbol of Jinan internationalization. At the same time, in recent years, coffee brands from all over the world have also rapidly set off an upsurge of expansion in Jikai stores. The first Starbucks store

2015-03-06
The rapid development of leisure coffee chains in 2015

The rapid development of leisure coffee chains in 2015

With the opening of the market, the competition between the catering industry has become increasingly prominent; only continuous research, only continuous learning, can improve the level of leisure coffee chains. Therefore, investors operating leisure coffee chains must constantly master new knowledge in order to meet the needs of the market, that is to say, with the development of catering to join the market, consumers are interested in leisure coffee chains.

2015-05-22
Convenience of location is a major consideration for consumers in coffee chain market research

Convenience of location is a major consideration for consumers in coffee chain market research

Facing the intense competition in coffee industry, and the media constantly hyping and consumer pursuing popular mentality, many new brands are constantly entering, and at the same time driving the popularity of new culture, and the differences between brands are becoming smaller and smaller, in such a competitive market, how to shape their own style is necessary, so this group adopts case study method, aiming at seven chain coffee operators to do in-depth interview

2015-09-06
85C the opening of the first concept store in Shanghai more than 370 stores in mainland China will be upgraded next year.

85C the opening of the first concept store in Shanghai more than 370 stores in mainland China will be upgraded next year.

Recently, 85C in Changning District, Shanghai Zhongshan Park Business District Dingxi store from the original renovation, launched the first store new concept store. This marks that 85C officially sounded the horn of brand upgrading in the Chinese market. 85C, which is known as the first baking brand in China, has been developed in the mainland for nearly five years. This store upgrade is different from the inexpensive market positioning that 85C has always advocated.

2014-04-27
Pacific, 85C, Starbucks grabs the coffee chain market in Zhuzhou

Pacific, 85C, Starbucks grabs the coffee chain market in Zhuzhou

In addition to Pacific Coffee, 85C and Starbucks Coffee are not far behind and are about to settle in Zhuzhou. More and more first-tier coffee brand chains are throwing olive branches at Zhuzhou, a second-and third-tier city, which not only adds a rich and emotional aroma of coffee, but also brings more competition, so the coffee consumption market in Zhuzhou is no longer peaceful. First-tier chain brands stationed in Zhuzhou this is our

2016-09-01
A complete strategy for the operation and opening of cafes

A complete strategy for the operation and opening of cafes

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2014-12-22
Coffee shop chain joins coffee giant Starbucks landing in Taizhou for the first time

Coffee shop chain joins coffee giant Starbucks landing in Taizhou for the first time

Recently, Starbucks coffee landed on Taizhou Road and Bridge for the first time. It is understood that this is the first time that Starbucks has landed in Taizhou, and on the opening day, it attracted a lot of star fans to queue up for experience. Lai Rihua, deputy general manager of the development department of Shanghai Unified Starbucks Coffee Co., Ltd., said that the location of the first store in Taizhou took into account the influence of the road and bridge business district and the cultural atmosphere consistent with the brand. Area of Starbucks East Store

2014-04-27
General knowledge of coffee shop management strategy of opening coffee shop

General knowledge of coffee shop management strategy of opening coffee shop

If you want to open a coffee shop, I don't know whether to open it independently or join a chain, or to open a pure coffee shop? Or is it something else? This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2015-02-12
Chain coffee brand Hangzhou accelerates expansion of COSTA, Starbucks new store unveils

Chain coffee brand Hangzhou accelerates expansion of COSTA, Starbucks new store unveils

The coffee shop will be as busy as my grandmother's house, and it will take an hour to eat hot food. Such a scene appeared in a newly opened coffee shop in Queen's Park, Wulin Road, where the owner played waffles and was very popular with diners. Recently, Hangzhou is not the only new coffee shop. Cold smoke, Landmari, Xiao living room, tea honey and Ruijing are all literary and artistic flavors.

2014-04-27
South Korean chain brand

South Korean chain brand "Coffee accompany you" overexpanded and caught in a "confidence crisis"

South Korean chain coffee accompanies you in over-expansion and trust crisis Hangzhou's first store closed a few months ago our reporter Zhu Yao was publicly protested by franchisees, many domestic stores have closed one after another, and Korean chain coffee brands with bad news have accompanied you. It has become a hot topic recently. As early as the end of last year, it was caught in frequent shop closures, and coffee was rumored to accompany you facing operational difficulties.

2015-05-15
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